Healthcare giant Reckitt Benckiser uses SmartPicture® to create an interactive pharmacy advice tool.
Reckitt Benckiser is a world leader in the manufacture of over the counter (OTC) healthcare products with household brands such as Lemsip, Nurofen and Gaviscon. Reckitt Benckiser is now using SmartPicture® embedded images in its printed promotional material. Users scan the SmartPicture® embedded images to download a range of videos in which Pharmacists present expert opinion and patient advice on a range of common ailments.
INFINITI CARS - EVENT PROMOTION
Infiniti Cars is a major sponsor of Hull City AFC and places advertisements in each of the matchday programmes for Hull City home games. In the run up to the launch of the new Q50 model the print advertising was embedded with SmartPicture® and readers were invited to scan the ad using the SmartPicture® app, and thus were able watch a preview video of the new model, visit the dedicated model website or register for the forthcoming VIP launch event.
HULL KINGSTON ROVERS - GIFT CARDS
In this example Hull Kingston Rovers RLFC use SmartPicture® in gift cards which entitle the recipient to a 12 month subscription to Hull KR’s dedicated online TV channel www.hullkr.tv. All the recipient has to do is scan the gift card to activate their subscription.
HULL CITY TIGERS - MATCHDAY PROGRAMME
Here our customer, this time a football fan, uses SmartPicture to scan his matchday programme and enter an exclusive competition run by his favourite team.
KEEP YOUR EYE OUT FOR THIS ICON, IF YOU SEE ONE, SCAN THE IMAGE