Proximity BEACONS prove hit at KC Lighstream Stadium
Friday 29 May, 2015
Fans of Super League team Hull KR can enjoy a more connected experience at homes games thanks to new technology installed at the KC Lightstream Stadium.

Leading digital agency Eon Visual Media has equipped the club’s ground with 10 proximity beacons to work in conjunction with its innovative print-to-mobile app SmartPicture.
The beacons, which are placed at strategic locations around the stadium, automatically send out push notifications to SmartPicture users tailored to their location in the stadium, including a welcome message when they arrive and money saving offers at the bar or near the food window.

The content pushed out via the beacons is updated throughout the day so users are always kept abreast of the most up-to-date information, including real-time match statistics.

If necessary Eon Visual Media can also track movements within the stadium, enabling staff at Hull KR to avoid bottlenecks and reduce queues.
Matt Dass, managing director of Eon Visual Media, said he had been looking into the technology for around 12 months and realised they had a great opportunity to test it out at the KC Lightstream Stadium.

The technology is currently in use in some of the world’s most famous shopping venues including Regents Street in London which has its own app and each shop its own beacon.

Eon Visual Media carried out a live trial on September 7th this year when Hull KR took on Catalans Dragons but eventually lost the match 14 – 32.
The company believes the KC Lightstream Stadium is the first sports stadium in the UK to install proximity beacons.

Matt said: “The beacons work in conjunction with SmartPicture to identify the locations of users and provide them with relevant updates as they move about. For example if they stand on the concourse or near the food window the beacons will send out a signal offering money off a meal. In the bar it might be a similar deal for drinks. At the end of the day, for those people left in the bar having a drink, the beacons will send out the number for the taxi company Hull KR partners with so everyone can get home safely.”

Hull KR adopted the app into its marketing strategy by enabling fans to scan match day programmes, taking them to exclusive online content such as videos, team statistics, competitions and offers and the club’s online team shop, via their smartphone.

The app also includes links to Hull KR’s social media feeds, meaning fans just need to scan the programme to go straight to the club’s twitter feed and Facebook page without need to search via their phone’s browser.

Matt said they decided to trial the beacons at Hull KR because the number of fans with the app installed on their phone meant they had a captive audience.
He said: “The trial has been a great success and we are fully expecting the beacons to remain in place for next season. During the interim time we will come up with a whole new range of uses for them so Hull KR fans can expect a lot more interaction with their favourite club via the SmartPicture app.”

SmartPicture is free to download on the iTunes and Google Play stores.
SmartPicture @SmartPictureApp
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